Those generic technologies are "key to the drive into this market, to agree to those standards by mutual agreement, " Potter said.

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Lipitor could see its sales almost entirely eroded by cheap generic knockoffs when a key patent expires four years from now.

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In return, Apotex would launch a generic in 2011, eight months before a key patent actually expired but years after a generic might have become available.

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The media said the decision was a "key victory" for generic drug makers.

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Provigil could conceivably face cheap generic competition within a few years if a key patent doesn't hold up.

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Poor sales of key drugs and worse than expected generic competition will mean that revenue will dip, instead of growing in the single digits.

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With applicant tracking systems key words are everything, making a generic CV of little use.

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Ranbaxy , a generic drugmaker based in Gurgaon, India, is challenging two key patents on Lipitor in the hopes of selling its own version of the drug at a lower price.

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Clark added the company's Clinical and Medical Products sector will be a key growth driver, and expects to benefit from new generic pharmaceutical launches and improvements in operational performance.

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Lilly's fall emphasizes a key weakness of many big pharmaceutical companies: The expiration of a major patent allows generic drugs to enter the market and usually eat away most of the branded drug's sales within two years.

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