While everyone else is wolfing down chips and beverages, I had a salad and some generic brand lemonade.
This preference may be so strong, that this is a product they keep buying in a recession rather than switch to a generic brand.
Guillermo Gonzalez, of Amsterdam's Hiding in Plain Sight bar, uses a generic brand from the bar's vegetable supplier, but insists on the kosher variety.
Marketing can shape consumers' reactions to goods and services: for instance, a product with a known brand name is judged to taste better than the same product with a generic brand.
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The state is taking one side of a long-running debate between generic and brand drug manufacturers, and the state is at the same time, by closing down or severely restricting the data miners, handicapping the other side of that debate.
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Patients could soon take these two less expensive generic drugs alongside the brand drug tenofovir.
The company cited a wave of conversions from brand to generic drugs.
Teva the largest generic pharmaceutical company in the world, marketing about 400 generic medications and 50 brand-name drugs, with approximately 180 new generics awaiting FDA approval.
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If there's no exact generic equivalent to the brand-name drug that you are taking, there may be similar drugs in the same class that are close enough.
According to the survey, Americans are compensating for the economy by purchasing more store-brand or generic items (39.9%), comparison shopping more online (29.8%), and shopping for sales (50.0%).
"If you thought the Feds had given up their efforts to dissuade brand-generic patent litigation settlements, think again, " writes Elliott Wilbur, a specialty pharmaceuticals analyst at CIBC World Markets who does not cover Bristol.
The companies said the collaboration reflects the shared belief that the development and commercialization of biosimilar products will not follow a pure brand or generic model and will require significant expertise, infrastructure and investment to ensure safe, reliably supplied therapies.
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U.S. law in many cases gives the first generic company to get approval for a particular copycat drug six months of exclusivity, creating a duopoly between the original brand and the new generic.
Pfizer and Lilly lost big name-brand drugs to generic competitors a little over a year ago.
It can also be an education that an expensive brand has a generic counterpart that works just as well.
Generic drugs are cheaper than brand-name pharmaceuticals, and so are their stocks.
Dr Zuma wants to promote generic instead of more expensive brand-named pills whose patent has expired and which can therefore be made locally.
In one study, college seniors seated at a desktop Mac were randomly assigned to use either a generic keyboard and mouse or brand-name Apple accessories.
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For their part, brand-name and generic drugmakers argue the deals actually hasten lower-cost generics to market.
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As Krugman notes, it should have been obvious to anybody that Part D would come in under budget, because most widely used brand drugs are going generic.
While brand-based and generic TLDs are fascinating in terms of their potential to shake-up domain name giants and revolutionize online branding, only a handful of them will possess staying power.
Interpol's newly created Pharmaceutical Crime Program aims to help health agencies, police and customs bureaus in countries around the globe stem the supply of bogus brand-name and generic medicines, as well as identify and dismantle the organized crime rings distributing them.
Numerous brand-name and generic drugmakers and their respective trade groups say the settlements protect their interests but also benefit consumers by bringing inexpensive copycat medicines to market years earlier than they would arrive in any case generic drugmakers took to trial and lost.
Mutual and the Obama administration want that protection extended to the design of the drug, since the generic is an exact copy of the brand-name drug that has already been approved by the federal government.
Then it went on to argue that, under a law that said the labels on generic drugs must match those on their brand-name counterparts, Ivax shouldn't receive approval because it hadn't replicated any of the studies of the drug in children.
Often, that settlement comes with a sizeable payment from the brand-name company to the generic drugmaker.
"And so that applies to brand name drugs as well as generic drugs, " he said.
Like Band-Aid and Velcro, GED is a brand name often confused as a generic.
More risky are cases where generic drugs are not functionally equivalent to the brand-name drug.
People often buy brand-name products over their generic alternatives for fairly obvious reasons.
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