Its only other lifeline is the possibility that it may secure a portion of work on 30 new British Royal Navy warships, a new generation of aircraft carriers, type 45 frigates and combatant landing craft.
And they will have to seek out ways to be relevant for a generation of younger persons who would not only rather send evites than letters, but type with their thumbs.
That fear has combined with the boomer generation's experience of limitless choice, whether of which television channel to watch or what type of mustard to slap on a sandwich.