Balfour said in a statement that the 2010 World Cup finals in South Africa would generate some 160, 000 new jobs.

BBC: An aircraft flies over the FNB Stadium

"We do all of the hard work of transcoding and hosting and streaming and thumbnailing your videos, and we provide open access to our sizable global audience, enabling you to generate traffic for your site, visibility for your brand or support for your cause, " reads a statement in the company's blog.

FORBES: Yes, You Too Can YouTube