Since an ETF is traded like a stock, the sponsor doesn't have to keep a database of accounts (or generate tax forms for them).

FORBES: Can the exchange-traded fund replace the mutual fund?

Moreover, the application will source play play-by-play data and a database of stats going back 120 years to generate the real-time predictions on any given outcome during the game.

FORBES: Automated Insights Poised To Revolutionize Sports Media