Intel is going to make its own graphics product out of its general-purpose processors, and amd will seek to fold sophisticated graphics capabilities into its CPUs, stealing business that would otherwise have gone Huang's way.

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Nevertheless, Dr Menon is optimistic that the design will work not only for data storage, but eventually, once it includes bricks containing banks of processors as well as hard drives, for general-purpose computers as well.

ECONOMIST: Data-storage systems