Rob Tarkoff, Senior Vice President and General Manger, Digital Enterprise Solutions, Adobe Systems, Inc.

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"Well, it's no fun being where we are, " general manger Darcy Regier said.

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Wines are increasingly "critical" to the way an airline is perceived, believes James Ginns, Cathay Pacific's General Manger of Inflight Services.

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"In our pursuit of developing more advanced automated technologies, we believe the driver must be fully engaged, " said Mark Templin, Toyota group vice president and general manger of the Lexus Division.

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While there are countless individuals interested in becoming the next great General Manger of the Los Angeles Lakers team or taking over for Roger Goodell as Commissioner of the NFL, most do not have the slightest idea of where to begin their search.

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