The flashy new industry of personalized gene testing is experiencing some early blowback.

FORBES: Magazine Article

These include gene sequencing in the life sciences industry, online video streaming in media and entertainment and seismic interpretation in the oil and gas industry.

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Some commentators argue that the wild-west business of gene testing needs more regulation, lest abuses discredit the whole industry before it has a chance to thrive.

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Codon Chief Danner and John Mulligan, the founder of Blue Heron, have started an industry trade organization that will prevent misuse by flagging potentially dangerous gene sequences and doing checks on researchers who request DNA transcripts.

FORBES: Architect of Life