Love insists that Hyseq has a unique gene-finding technology that will help it discover genes that have been missed both by other gene database companies and by the U.S. government-funded Human Genome Project.
While GSK's partner Human Genome Sciences invented the drug, Glaxo invested in HGS' gene-hunting technology back in 1993 and stayed the course even after murky early results.
He has moved to embrace new gene-deciphering technology as one of the PGP-10 the first ten participants in the Personal Genome Project being run by Harvard Professor George Church.
GSK's two predecessor companies, SmithKline Beecham and Glaxo Wellcome, which merged to form GSK in 2000, had been among the first to invest in gene-hunting technology that scientists once thought would fast lead to a bushelful of new drugs.
But developing drugs from genes has turned out to be very difficult, and now companies like Myriad and Millennium have turned to buying potential drugs to tide them over until drugs based on their gene-finding technology can make it to market.
The Rosetta purchase gave Merck expertise in figuring out exactly which genes the body is reading--a technology called gene-expression profiling.
The technology used in gene doping is already well within the skill-set of thousands of laboratories around the world.
IBM's vice-president of systems research, there are several areas in which Blue Gene technology could be applied.
Rather than trying to predict which diagnostic tests and gene-based drugs will emerge and make money, what you can do is invest in the technology itself.
That's where Rosetta (nasdaq: RSTA - news - people) comes in: Its technology can help scientists discern what proteins each gene makes.
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