Marketing messages can be tailored to very precise groups of people, based on their age, gender and the interests and affiliations they have expressed through interaction with social media.

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There's a side bar of drop-downs to refine the search further -- you can narrow the results by gender, categories, interests, etc.

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MatchLive creates its guest lists mainly from Match.com's database of subscribers, who share juicy personal tidbits such as age, gender, income and interests in their online personal ads.

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