These are some of the findings of Southern African Gender and Media Baseline Study.
The GSIM tool also informs training needs as it contains all the salient elements of gender and media.
Speaking at the project's workshop, Professor Liu Liqun, Director of the Media and Gender Institute and UNESCO Media and Gender Chair holder, highlighted that in her analysis three major gender-based inequalities appear in mass media.
Under the theme "Towards Gender Sensitive Indicators for Media: Best Practices for Gender Perspective in Media and in Media Content", WMN 2010 is intended to initiate a global exchange on the importance and the need for gender sensitive indicators for media organizations.
The relevance of sustained training, the promotion of women's leadership and a gender-sensitive work environment, the establishment of well defined, monitored and evaluated gender policies and programmes in media houses, journalist unions and professional associations were also stressed, along with fostering a portrayal of women by the media that avoids stereotyping.
Share your best practices in considering gender equality in media and in media content.
She is widely published and is an international public policy speaker on gender and minority equality issues and appears regularly in print media and TV.
On a recent morning, Mr. Leon was teaching his 12th-graders a class about gender roles in the media and society.
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In her address, Ms Bokova said that she considered the event a key step towards the Global Forum on Media and Gender that will be organized by UNESCO and UN Women in 2013.
The opening session was also the occasion to launch the Chinese translation of the Gender-Sensitive Indicators for Media (GSIM) and of the handbook Getting the Balance Right: Gender Equality in Journalism.
While inequalities and gender stereotypes exist in social structures and in the minds of people, media have the potential to propagate and perpetuate or to ameliorate these.
The two-day workshop included sessions and case sharing on women and the media from an occupational perspective, and on professionally producing gender-balanced and gender-sensitive news and contents.
Lennay think of her as an avatar was created by Ronaiah using social media and his own gender-bending acting abilities.
The purpose of this GSIM tool is to facilitate gender equality and women empowerment in and through media of all forms, irrespective of the technology used.
The assessment focused on the gender perspective of community media in Namibia and spotlighted the status of governance structures, women media practitioners and content related to female audiences.
She reiterated that US and UNESCO values and interests are shared, in particular as concerns the Organization's core priorities, such as UNESCO's global outreach in education, advancing gender equality, bolstering freedom of expression and media pluralism, and preserving cultural heritage.
Within the framework of UNESCO's contribution to the promotion of community participation in sustainable development through community media and the UN Gender and Development Programme entitled "Setting things right towards gender equality and equity", the awareness and capacity for protecting the rights of women and girls will be increased through community media.
As transgender and gender-nonconforming children and teens become more visible, both in communities and in the media, parents are less likely to dismiss them.
It also seeks to address the equality and gender dimensions of social diversity in the media.
By doing this, it became a potential agent of positive change for the purposes of confronting historic media imbalances and commonly accepted gender prejudices.
The translations will be further used in the coming months during the IPDC project implementation, which envisages a 6-month observatory exercise to monitor news reporting and programmes from a gender-sensitive perspective, based on applying GSIM, in collaboration and partnership with media organizations and professionals.
Deliberate measures were said to be needed at the policy level but also in global businesses, decision-making and the media in order to enhance gender parity.
They will contribute to inform UNESCO's decision to support the development of gender sensitive indicators to be used by media organizations and civil society and will be featured on the Women Make the News 2010 website.
It's long past the time to close the gender gap in our nation's leadership and in the media and telecom industries' leadership especially, where in 2011 only 28.4% of TV news directors were women, according to the Women's Media Center's 2012 Status of Women in the U.S. Media report.
This gives rise to such questions as: How media institutions can effectively assess their gender sensitive responsiveness and how civil society can, in turn, evaluate this responsiveness?
Marketing messages can be tailored to very precise groups of people, based on their age, gender and the interests and affiliations they have expressed through interaction with social media.
Please share your thoughts on some priority elements you think should be considered to measure how responsive the media are to gender issues in all aspects of their operations, and why you think these elements should be prioritized.
We are focusing in now on the importance of January 26th, and I believe that women are deciding based on what the issues are and what's important to them and what they want their children to see, and race and gender have become secondary, in my opinion, in spite of what the media wants us to believe.
Although policy frameworks and strategic targets for the enhancement of women's careers in media have been shown to produce positive results in a number of settings, the increasingly global and commercial structures of media institutions do not sit easily with the adoption of gender sensitive measures.
Not necessarily, said Rebecca Zorach, director of the Social Media Project at the University of Chicago's Center for the Study of Gender and Sexuality.
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