Three to five years hardly calls for puma and cougar jokes, said Hugo Schwyzer, a professor of history and gender studies at Pasadena City College.

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Her forthcoming book entitled Sex in the Office: A History of Gender, Power and Desire (Yale University Press) will be released in March.

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In particular, a site called livingto100.com provides a personalized life expectancy calculation based on factors like your family history, gender, lifestyle, and current health.

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The former requires insurers to sell coverage to all comers regardless of preexisting conditions, while the latter restricts the ability of insurers to charge different rates based on health history, age, and gender.

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KDDI, a mobile and fixed line communications company in Japan, has developed extensive information about its customers through the data it collects including URLs visited, type of mobile device, purchase history and buying habits, gender and age group.

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