What about all those media stories of shattered Gen-Xers giving up on their dreams of entrepreneurship?
The highest growth rate last year actually was the next echelon, Gen-X, 35 to 44-year-olds.
Years ago I was a Gen-Xer, trim and clean shaven, sporting Jerry Garcia ties and buffed loafers.
Smart marketing, however, has turned it into a cultural brand, almost a lifestyle brand for many Gen-Xers.
He talked to Dan Schawbel, founder of Millennial Branding, a Gen-Y research consultancy, and a Forbes.com contributor.
When Gen-Xers or Gen-Yers reach their prime, they may be nostalgic for the favorite entertainers of their youth.
Gen-Probe, like Biosite a San Diego firm, made its mark in 1985 with a test for Legionnaires' disease.
To the rest of us, new great things often start out looking like toys, and Gen-Y knows their toys.
The boomers have a lot to learn from the more tech-savvy and spontaneous Millennial and Gen-X generations, Furlong says.
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Gen-Y is considered a self-centered generation, and often male athletes get held up as examples of that sweeping statement.
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We were the Gen-X and Gen-Y Millennial generation that grew up with technology.
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Moreover, clients are looking for agencies to reach Gen-Y consumers, which is you.
Fans also tuned in to Daytona to see the new Gen-6 car, which replace the widely panned Car of Tomorrow.
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This can lead to ongoing communication problems, especially with more gen-Xers and millennials starting to move into positions of responsibility.
The 400-mile race was the first real test for NASCAR's new Gen-6 car on the intermediate tracks they're built to race.
Activists, the media, customers, shareholders, Gen-Y employees and others are getting good at pressuring companies to take responsibility for environmental impacts.
As advertised, initial loading is quasi-instant, and navigation, zooming and tab switching seemed smooth as well, even on the two-gen-old phone.
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The first was shared experience: We talked to hundreds of women--Millennials, Gen-Xers, Baby Boomers--across the country and listened to their stories.
Later, when everyone was recovering from the annual tryptophan induced coma, I asked my Gen-Y sous chef what she really thought.
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According to Gerhardt, Gen-Ys are proactive, have high expectations for career advancement and are desirous of crafting their own environments for success.
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Gates, who worked in public relations and marketing before launching her own business once yearned for a workplace resembling current Gen-Y dreams.
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Roxana Popescu, our other Gen-Y blogger who this year earned her doctoral degree in literature from Harvard is a working journalist.
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Daytona, the season's kickoff extravaganza, marks the race-day debut of Nascar's "Gen-6" Sprint Cup car, the series's most innovative overhaul since 2007.
Gen-Y is busy re-defining work life and should be re-defining success too.
The 30 Gen-Yers on our list are innovators, advocates, thought-leaders and reformers.
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It sounds ridiculous, but Generation Next (have they named the post-Gen-X and Gen-Y crowd yet?) will probably take such features as a given.
The act is legislation designed to make it easier for young people to start a business, which coincides with the Gen-Y Capital Partners mission.
The question now is whether Gen-Y workers, who are taking the biggest blow in wages, will see any turnaround when the unemployment situation stabilizes.
Forbes personal finance guru Janet Novack sounded the alarm for Gen-Y last week as she noted Older Workers Clinging to Jobs.
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Gerhardt, a member of the largely ignored Gen-X, has just completed a study of the motivations and leadership styles of all four workplace generations.
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