Gemesis Diamond Company is selling their diamonds on its Internet site directly to consumers and through retailers.

FORBES: Gem-Quality White Diamonds Created in Laboratory

Gemesis colorless diamonds are all certified as Type IIa, the purest type of diamond, almost or entirely devoid of chemical impurities.

FORBES: Gem-Quality White Diamonds Created in Laboratory

Stephen Lux, Gemesis president and CEO, said in a statement that price alone will not be the only selling point of these diamonds.

FORBES: Gem-Quality White Diamonds Created in Laboratory