The Israel-backed Lebanese president-elect, Bashir Gemayel, is assassinated September 14, shortly before his inauguration.

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"A lot of the treatment shifting to combination therapy is shifting to treatment with ribavirin, " says Gemayel.

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President-elect Bashir Gemayel was killed in his Phalange party headquarters on September 14.

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"There is an awful lot of excitement about this, " says Georges Gemayel , vice president of specialty-care commercial operations for Roche.

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Now the two companies will begin a battle for the hearts and minds of about 10, 000 U.S. physicians who treat hepatitis C, Gemayel says.

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Gemayel says that aside from the giveaway, Roche has a clear marketing message for the new treatment, which combats hepatitis C virus and the chronic liver disease it causes.

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Georges Gemayel , vice president for specialty-care commercial operations at Roche, says there was a lot of bad buzz surrounding the meeting--investors speculating that the FDA had some concerns about Copegus.

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"We view this extremely seriously, " says Gemayel.

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