"Fight sports have evolved, and we're evolving with them, " says Geisler.
FORBES: Sports Business
Geisler's betting that his expanded product line will do the trick.
"The important thing for us is not to just be 100 years old, but to be relevant, " says Everlast President Adam Geisler, who was promoted to the top job in March 2008 after seven years in marketing with the company.
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