Even the geekiest tech company--say, a startup that runs videogames for an airline--is now in the communications business, Bernbach argues.

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After years of online petitions from obsessive fans, the mere production of the show has already warmed the geekiest of hearts.

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Next she flashed a photo of Microsoft's founding team--Bill Gates, Paul Allen and another nine of the geekiest dorks you've ever seen.

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You pay for that convenience with some extra bulk (and we'd argue that this is the geekiest, ugliest model of the bunch), but we'll admit, it's pretty trick.

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With Amazon citing hot sales of items such as the Jakks EyeClops Bionic Eye and Nintendo Wii, maybe Amazon Chief Executive Jeff Bezos should have described it as its geekiest, instead.

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Next she flashed a photo of Microsoft (nasdaq: MSFT - news - people )'s founding team--Bill Gates, Paul Allen and another nine of the geekiest dorks you've ever seen.

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Score one for Canada's geekiest citizens.

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