Best Buy, which acquired Geek Squad nearly a decade ago, has relented in letting school chess clubs call themselves geek squads.

WSJ: Best Buy Battles Over Use of 'Geek'

The Geek Squad received a call like this early one morning from a writer on deadline.

CNN: Who ya gonna call?

Call it the Geek Picture of the Day, or GPotD for short.

FORBES: GPotD: Maxwell's Tartan Ribbon

Where the average user picks up their new iPhone they want to play a game or make a FaceTime call, the geek immediately wants to know what settings they can customize.

FORBES: What 7 Million Jailbreaks Are Saying. Is Apple Listening?

It's important that you can squash anyone who might call you 'geek' or 'nerd' and that you can pick up girls, but also equally important that you know the "Star Wars" movies by heart, and understand programming ideas, like recursion and inheritance.

CNN: In tech, some bemoan the rise of 'brogrammer' culture