"The entire App Gear range is based on toys that have got this kind of app angle to them, " explains Mr Baulch.
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Top of their success list is App Gear, a range of games which use augmented reality to create stunning interactive levels out of real places.
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Scenarios take almost no time at all and offer a range of ilvl gear that will quickly outfit a player for heroics and more.
Also now allowed is a range of sporting gear that includes lacrosse stocks, pool cues, ski poles, hockey sticks and golf clubs (sorry golfers, limit 2, which might as well be none).
The same animal show-jumping in Hong Kong once earned his oats hauling camping gear up and down the Cascade Range, east of Seattle.
The toys range from vintage telescopes to scuba gear to a Robinson R44 helicopter, its doors removed for unimpeded views of the 704-foot Kalambo Falls, the second tallest in Africa.
Ultrawideband gear sprays low-power radio waves across a huge range of frequencies, letting them penetrate walls, among other feats.
It is, of course, the week of the Consumer Electronics Show, where HP is showing a whole range of new personal computers, laptops, and other gear.
Despite never running out of charge, I now understand the car's real-world range (worst case: about 210 miles with three passengers plus camera gear, driving on and off the highway on a below-freezing day) and, rather than getting stranded by the road, I spent four productive days with the car getting a solid feel for it.
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And because the Mobi is a hotspot unto itself, your gear doesn't all need to be on the same network, or even in range of a router.
These range from miners, such as Canada's UEX, to suppliers of turbines and other plant gear (Japan's Mitsubishi Heavy Industries and Russia's United Heavy Machinery) to the all-purpose giants (Cameco and Areva).
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