You need to gather your business' data at every step of the way and in every interaction with your customers.
CNN: ASIANOW - TIME Asia
The more analytical data you can gather about your product the better.
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Now makes use of the data that Google and your phone can gather about your daily life and uses it to serve up useful information, spontaneously, in a stream of cards that is accessed by tapping the search field, or swiping the open button up.
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Then you gather new data : you look to see whether there are facts to support changing your belief.
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