But opt-out is permitted when sites gathermarketing and demographic information that paints a general portrait of a user, such as age group or salary range.
Now, with the open web, they can push their own app stores and gather more detailed information on their users so they can launch more targeted marketing campaigns, the latter according to a board member of the Tizen Association.
With all of the advances in digital marketing and social media technology, it is crucial that companies use the right tools to gatherinformation and the right people to intelligently decipher the data.