Francis Gaskins, who doesn't invest in new offerings but tracks them as president of Ipodesktop.com, said he likes how Pinnacle stacks up against other major food brands.

WSJ: IPO Outlook: Pinnacle Is Hoping Investors Feel Hungry

However, if the company does deliver good earnings and can prove it can make money off its mobile users, Facebook bulls will be proved right, Mr. Gaskins said.

WSJ: IPO Analysts Warn of Longer-Term Facebook Risks

"By the time retail buyers have a chance to sell their stock, the wind will probably be out of Facebook's IPO sails, sadly, " Mr. Gaskins wrote in a research note.

WSJ: IPO Analysts Warn of Longer-Term Facebook Risks

For example, last weekend I presented a negotiation workshop for the Journalism and Women Symposium keynoted by Gloria Steinem and Keesha Gaskins a group of 230 incredibly hard-working, powerful women journalists.

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Gaskins points out that as 3-D printers drop in price, more customers are able to purchase these machines and can make 3-D prototypes themselves, rather than sending the drawings to Proto Labs and wait for the results.

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IPOdesktop.com President Francis Gaskins said that, over time, if Facebook doesn't deliver good earnings and other positive growth measures, institutional buying may drop off, especially once the company's lockup period expires and even more shares come into the market.

WSJ: IPO Analysts Warn of Longer-Term Facebook Risks