It had a massive recall crisis from late 2009 through 2010, affecting various regions, but especially in the U.S., that resulted in millions of vehicles being recalled for braking, gas pedal, floor mat and other problems.

NPR: Toyota Raises Annual Forecasts On Profit Rise

Consumers no longer trust Toyotas because a defective gas pedal, or possibly a malfunctioning electronic throttle control system, or maybe a poorly secured floor mat, can cause them to surge out of control.

FORBES: The Lawyers Suing Toyota Badly Need A New Theory