"Breaking the viewership record is terrific, but records come and go, " said Gary Marsh, entertainment president at Disney Channel Worldwide.

BBC: The made-for-TV movie stars Zac Efron and Vanessa Hudgens

"When we find someone, we--as they say in poker--are willing to go all in, " says Disney Channel Entertainment President Gary Marsh.

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Among the potential replacements reportedly being floated about: ABC Family president Paul Lee, Disney Channel Worldwide entertainment chief Gary Marsh and former Lifetime chief Andrea Wong.

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