Harrah's Chief Executive Gary Loveman credits it with boosting business in a dismal time for the gambling biz.

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Gary Loveman, the chairman of Caesars Entertainment, was one of the few casino bosses who passed up a chance to build in Macau.

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Three sources with knowledge of the talks confirmed that officials are close to completing a contract with Caesars Entertainment CEO Gary Loveman a Massachusetts resident and could announce a deal as soon as this week.

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It's all part of the direct approach embraced by Gary W. Loveman, Harrah's chief executive, since he took his celebrated leave in 1998 from the Harvard Business School, where he'd been a professor.

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