But if Google finds that additional advertising more than offsets the cost of producing original content, it is likely that the business modelgap between Silicon Valley and Hollywood will persist.
With the Maybach brand going the way of Duesenberg and DeLorean, Mercedes dealers will debut an even posher version of its top-of-the-line S-Class sedan this fall to help fill the gap in the corporate model line and perhaps compete more efficiently with Bentley and Rolls-Royce for the hearts and wallets of the rich and famous.
For example, when the B-1A program was restarted to produce the B-1B, the per unit cost of the B-1B was three-times higher than the B-1A. Importantly, the B-1B was a modification (albeit a significant one) of the A-model and a gap of just 18 months occurred in the production line.
Conant's use of employee engagement has been so successful that it is held up as a model in the book Closing the Engagement Gap--How Great Companies Unlock Employee Potential for Superior Results, by Julie Gebauer and Don Lowman.