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There was Gameshark, a legal device sold to hack your games and create codes within them.
FORBES: Microtransactions are the New Cheat Codes, and Why that's Sad
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Aitcheson not only codes his games, but also produces the art and every other asset he can, keeping costs to an absolute minimum.
FORBES: Greedy Bankers and One-Man Game Development
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The Grapevine, Texas, company also has begun selling codes for additional content for existing games, such as extended stories and extra maps.
WSJ: Sony Considers��but Rejects��Dropping Disk Drive From Game Console
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The boost is unevenly distributed across postal codes, with values in Stratford, the games' host neighborhood, rising more modestly, at 13%.
WSJ: London Developers Hope for Olympic-Size Boom
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All Wii U Deluxe Set owners who purchase digital content for Wii U, including downloadable games in the Nintendo eShop for Wii U and download codes sold at select retail stores, will earn points with a value equivalent to approximately 10 percent of the Nintendo eShop list price of each purchase.
ENGADGET: Wii U Deluxe Digital Promotion will give gamers a $5 credit for every $50 spent on downloads