Gamechanger leverages deep partnerships with outside bodies, such as the Colorado School of Mines, to introduce novel concepts.

FORBES: How to Keep Big Ideas Big

Contrast that experience with Royal Dutch Shell, which to avoid any doubt about its intent labels a prominent idea generation program Gamechanger.

FORBES: How to Keep Big Ideas Big

The GameChanger unit of Shell, which seeks out new disruptive technologies for the oil giant, is about to test if Knack can help it identify innovators.

ECONOMIST: The gamification of hiring

According to Techcrunch.com, which seems very excited by these developments, since May 1 more than 105, 000 Narrative Science game stories have posted to a Gamechanger team site.

FORBES: GameChanger and Narrative Science: Fulfilling the Heretofore Unrealized Demand for Stilted Stories About Children's Games

Rather than try to force-fit ideas into an Excel template, Gamechanger staff grant quick meetings to people with a concept, much in the style of venture capitalists who meet annually with hundreds of entrepreneurs.

FORBES: How to Keep Big Ideas Big

There were those who hailed the announcement by initial leadership candidate Simon Thomas to drop out and throw his weight behind her as a gamechanger that would stop Leanne Wood's momentum in its tracks.

BBC: How Leanne left others trailing