Suzuki, meanwhile, wanted the key message of its minute-long commercial airing in 21 markets during the big game to be the all-wheel drive on the 2012 Kizashi sedan.
In one game, Pilot Wings Resorts, players take the wheel of an airplane and cruise around an island, flying through hoops or popping balloons for points.
Uniquely for the time, the original game came packaged with a specially commissioned novella called The Dark Wheel by Gollancz author Robert Holdstock.
He recently designed a program for Chrysler to teach new salesmen about the complexities of four-wheel-drive Jeeps, and he is talking with Hampshire College in Amherst, Mass. about a game that will help students design their own majors.