If a group of friends at a football game uploads videos from their Dots, Looker can connect the streams, allowing a viewer to hop from one feed to another to watch the game from different perspectives.

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Among the bottom feeders were McDonald's (not part of a typical viewer's food spread for a big game) and credit card titans Visa and MasterCard.

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Last fall, the company teamed up with Nielsen to track viewer metrics across Xbox Live, a first for a game console network.

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In addition to "The Office, " Kimmel is a regular viewer of "Breaking Bad, " "Homeland" and "Game of Thrones" -- shows he loves so much he'll watch them live.

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Shapiro believes this dual source could be a game-changer for the TV industry, making a "television" channel available to any viewer regardless of the chosen delivery device.

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Unlike the Transformers films, which like to slow things down to tell the viewer how Shia LaBeouf and his fictional parents are doing, the Dark of the Moon video game is focused squarely on the battle missions, which are jam-packed with non-stop action.

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