Sony and other game makers face the task of convincing people that they need a new video game system rather than, say, a new iPad.
But they claim that they are playing a long game and that their task is different from that faced by Mr Blair.
The company's digital division took on the task of reinventing a game that had remained largely untouched since it was first conceived.
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Scrum-half Jimmy Cowan made the initial break and the ball was spread wide to Muliaina, who had the simple task of crossing for the game's opening try.
With 75 percent of the game already finished, it was no small task to start fresh.
Not so much when the task is to invent the next game changing technology.
Having been in the game for so long, Newcastle's task in the second half was to keep the score down - but within six minutes, they were 3-0 down.
The Londoner gathered herself at the start of the second set and kept pace until game five, at which point a difficult task became all but impossible as Pennetta broke serve once again.
As the bottom team in National League One visiting the world champions, Rochdale's task was tough enough before the game even began, but three Saints tries in quick succession made it even more difficult.
Molyneux was the only developer out there who was willing (and this might well be a reflection of my sales skills rather than anything else, that I could only find one) to try funding a general game development rather than a small and specific task.
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Blackburn were unbeaten in nine games prior to the game but found breaking through the Villa ranks a hard task.
After the defeat, the Republic, who still lead the group on goal difference, now face the difficult task of regrouping for Tuesday's away game in Slovakia.
Good game dynamics can be as simple as turning a difficult task into a fun experience or giving customers access to rewards in exchange for a certain action.
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But what you were really finding out from that game was who was really good at a particular type of task.
"As it's an away game, if you wanted to make it the most difficult task ever, that's what they have done, " he said.
He then had a five-game stint in charge of Queens Park Rangers and, after two months out of the game, took over at Crystal Palace in March 2010 with the task of keeping them in the Championship.
His task force met with leaders of the the film, TV and video game industries.
Rebuilding a legendary, best-selling franchise from scratch is no small feat, and 343 Studios has the monumental task of taking over the franchise from Bungie, who left after the last game, Halo Reach.
Wigan boss Steve Bruce admitted he thought the game had "0-0 written all over it" but was understandably delighted that his side stuck to their task to earn a win that makes them the form team in the Premier League.
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