Jenny McCarthy, former MTV game host, nude model and now mother of an autistic son Evan, enthusiastically denounced the study.

FORBES: Stars Vs. Science

Belfast city centre manager Andrew Irvine has said the MTV European Music Awards will be a "game changer" for Northern Ireland's capital.

BBC: MTV European Music Awards are 'game changer' for Belfast

Another Kinect game that was demoed on the night was Dance Central from MTV Games which allows the player to coordinate their dance moves in time to an on-screen prompt.

BBC: Microsoft unveils Xbox 'Kinect' motion controller

Rzepka expects MTV will leverage "hundreds of thousands of dollars" in prizes to fuel sustained enthusiasm for the game.

CNN: MTV hopes online game can energize 2012 youth vote