Retail pricing is very much part of game theory and seeing this in the raw, rather than in simulated experiments, could be a very useful data set to mine to work out more about how such game theory applies in the real world.

FORBES: Shopobot: a New Toy for Economists

Both of these were essentially game shows, but they doubled as earthy anthropological experiments, and they convinced viewers and executives alike that television could provide action without actors.

NEWYORKER: The Reality Principle

At the very top of his game he largely abandoned moviemaking and poured money into his digital experiments, which he knew could not provide a return for many years.

FORBES: Magazine Article

Sure, there have been experiments in interactive TV -- gadgets like WebTV and modern game consoles are connected devices, and set-top boxes like the Roku and TiVo add connected components -- but most TVs in the US remain blissfully ignorant of the internet.

ENGADGET: Entelligence: The evolution of the TV