Tailor the bulk of your presentation to that style to gain a positive perception and make your audience feel like you have spent time on them.

FORBES: Presentation and Perception

So lawyers have to cater to that perception and find a way to gain a reputation for that precise expertise.

FORBES: What Brand Is Your Therapist? (Or Lawyer or Accountant?)

Regardless of initial ranking, employees gain the ability to compare self-reflection with outside perception to connect the dots and continuously rise to new levels of stardom.

FORBES: Fantasy Football: Time To Rank And Draft Employees?

The Democrats are hoping to capitalise on the Republican Party's disarray on the issue - and the perception that the party is hostile to Hispanics - to gain more of their votes.

BBC: Vote USA 2008 issues: Immigration

It probably reflects a perception that the Republican Party under George Bush has subverted many of those ideals for ideology and political gain.

ECONOMIST: The Economist's poll of economists