Metrics vary depending on the activity -- surfers, for example, will track the number of paddles, waves attempted and ridden, max g-force and the longest wave.

ENGADGET

Sears, for example, has developed a response model based on weather, e.g. targeted emails on window AC units during a heat wave targeted at relevant zip codes 3-5 days after a heat wave.

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Ferrari World, an enormous, family-friendly theme park on Yas Island, offers thrill rides that imitate the g-forces of Ferrari racing, and Yas Waterworld Abu Dhabi just opened in January with epic waterslides and wave pools.

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