Her vision for the company encompasses many facets of future mobility, urban and otherwise.

FORBES: How Smart's CEO Plans To Get Its Mojo Back

Today the vehicle is a trendsetter and a synonym for forward-looking battery-electric-driven urban mobility of the future.

ENGADGET: Third generation Smart Fortwo ditches Tesla powertrain, gains two wheeled cousin

One idea, dubbed "mobility on demand, " is based on the premise that in the future, urban motorists will buy a service, not a product.

FORBES: Magazine Article