Visitors went to consumers' homes--and even peered into refrigerators and closets--to get insights into their interests in music, technology and fitness, says Dean Stoneley, Fusion's former product marketing manager.

FORBES: We Sell Cars, Too

Fusion-io announced another software product, its ION Data Accelerator software that it plans to release in October 2012.

FORBES: A Cornucopia of Flash Memory Enterprise Options

Fusion may be confusion for the market: Contacts tell us that Fusion may be freezing Oracle out of the final stages of some apps deals as customers resist buying the old product but are not convinced the new Fusion suite is ready for prime time.

FORBES: Do Oracle Customers Deserve a Better Choice?

"We have tons of stuff that they don't have, " said Peter Kazanjy, product marketing manager for VMware Fusion.

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"I think we're seeing right now the first wave, with virtual goods and currencies limited to a certain game or context, " says Matt Berardo, vice president of product management at social-games platform GameHouse Fusion.

FORBES: Videogames