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People, Iverson added, tend to forward funny Web ads to friends and family, giving them extra exposure.
CNN: Media?manipulation is the message for campaigns
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Huggies' Facebook page has hundreds of posts from women and men saying they found the original ads funny.
CNN: June 15, 2012 -- Updated 1120 GMT (1920 HKT)
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Some ads were very funny, some awkward, some provocative.
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Tug at the heart or pound on the funny bone. 80% of the Super Bowl ads in recent years have taken a humor themed approach.
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Many retailers know to put up websites, run Google ads, show up in community events, create funny videos, hold the solar version of the Tupperware party and use social media to drive interest.
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And the poll - he has several ads like this, and they're actually very funny to watch.
NPR: Richardson's Candidacy and Goodling's Testimony
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In a misguided attempt to be funny about an unfunny subject, the campaign debuted in early July, supported by billboards, web banner ads, website and spots on National Public Radio.
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