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Ms. McCloskey says it was a fundamental error for economists to start making their arguments in terms of "Max U" alone.
WSJ: Cultural Conversation: The New Theories of Moral Sentiments
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The Federal Reserve continues its fundamental error of confusing price changes that result from supply and demand with changes that result from debasing the currency.
FORBES: Fact and Comment
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Alexander the Great, triumphant in so many seemingly impossible battles, made a fundamental error when he took his army from Persia to Afghanistan and India.
FORBES: Why Rupert Murdoch Will Survive And Thrive Again
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Inexperienced market validators often make a fundamental error in selecting interviewees.
FORBES: Are You Making Something Usable? Part 4 -- But Is It Valuable?
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"Moving to Phoenix without a stadium deal in place was a fundamental error that should never have happened, " says Marc Ganis, president of SportsCorp, a Chicago consulting firm.
FORBES: Lifting a Loser
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Speaking before the trial started, Google executives said that it was a fundamental error for regulators to treat the engine as a publisher of information, rather than a distributor.
BBC: Google fights Spanish privacy order in court
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But as we still count the cost of the 2007-8 banking crisis, there is something much more important at stake - which is whether governments and regulators have made a fundamental error in the way they reacted to that crisis.
BBC: Does JP Morgan loss show regulators' great failure?
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Responding to Mr Osborne's attack for the government, Treasury minister Angela Eagle said the shadow chancellor had "missed another opportunity to admit the Tories have made a fundamental error of judgment in failing to support the growing international consensus that governments need to invest to stimulate their economies during the global downturn".
BBC: Tories step up pressure on Brown
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Or has your fundamental attribution error suffered an inversion?
FORBES: Don't Sell Yourself Short (Or Long)
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Buffett eschewed technology as a fundamental motive force in his portfolio construct, a huge error of omission.
FORBES: Google Supplants Apple As My Number One White Noise Property
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She said that the "23% error rate" indicated that, although "genetics is fundamental in exceptional longevity it's not the only thing".
BBC: Genes predict living beyond 100