The various sections that make up the Xbox experience now feature between nine and twelve tiles per category, each serving up a mish-mash of system functions, product advertisements and recommended content.

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It functions, yes, but it also reshapes the look (and sound) of the product.

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To solve that problem, he divided up the resources from the various functions (sales, marketing, finance, product management, HR) and created a series of business units.

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In addition, we will consolidate brand management and product portfolio management under the leadership of the business groups, and streamline most other functions.

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This improvement is likely due to a growing array of new features and services being offered that are providing a seamless product experience between the operating system functions and third-party apps.

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