"At Option, we have a long standing relationship with Qualcomm in providing innovative 3G, 4G LTE and WLAN connectivity solutions with enhanced performance, functionality and usability, " said Bernard Schaballie, general manager, embedded solutions, Option.

ENGADGET: Qualcomm's fifth gen Gobi unveiled, supports a Lollapalooza of LTE, 2G / 3G bands

And that's becoming quite a challenge for a lot of consumers that want functionality, want some features, but, at the end of the day, want easy access and usability to be able to use a product that they buy without having to read an owners manual three and four times.

NPR: Tips for Fighting Technology Overload