To accomplish this noteworthy goal, the company has focused on offering a wide range of well-designed, functional home furnishing products at deeply discounted prices.
Twenty years after LaCie's first collaboration with Philippe Starck, which resulted in the award-winning "Toaster" hard drives, the partnership continues to develop products that are as functional as they are stunning.
This is a little reminder of the levels of regulation drugs have to go through that many other products making health claims, like supplements or functional foods, do not.
But because McGovern believes modern luxury car buyers are intrigued by the structural beauty of manufactured products, the braces that hold those seats in place--as well as many other functional elements of the MK 9--remain exposed and visible to the passengers.