Given the cells on which it appears, it may well play a critical role in facial development and thus (when non-functional) lead to the sort of defects found in those Margarita Islanders.
This vast majority of genetic material known as functional noncoding DNA, mostly embedded within and around the genes, was thought to play an important but murky role in regulating how the coding genes go about their business.
All you really want is to get out of the store and start using that shiny new phone to play games, check e-mails, share photos and take advantage of the plethora of fun and functional apps on the market.