To investigate BYOD, Ford created a cross-functional team consisting of managers from the IT, legal, HR, accounting and other departments.

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Ensure CSR considerations are incorporated into every significant planning process and conversation in your company by creating a CSR toolkit for executives and managers in each functional area.

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Instead they need their managers to recognize the cross-functional linkages, seek out the people they need, and make things happen.

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To get this broad exposure, managers were given a variety of functional roles, eventually assuming leadership for a small business unit.

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