"Unlike existing traffic alert solutions, we're helping take the guesswork out of commuting, " said Stefan Nusser, Functional Manager, Almaden Services Research, IBM.

ENGADGET: IBM shows off Smarter Traveler traffic prediction tool

Even the simplest single-brand presence on Facebook requires, at a minimum, cross-functional collaboration between marketing, PR, agencies, and a social media manager.

FORBES: Have It Your Way: Lessons From The Burger King Twitter Hack

The first manager could have changed incentives for the sales teams, created cross-functional segment teams, or refocused marketing efforts.

FORBES: Why Managers Love to Reorganize -- But Shouldn't