Because as consumers spend more time on their smartphones surfing the Web, downloading apps, playing games and streaming movies, app creators must determine how best to create richer and more functional experiences across an ever-growing number of device platforms.

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All you really want is to get out of the store and start using that shiny new phone to play games, check e-mails, share photos and take advantage of the plethora of fun and functional apps on the market.

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