Those two black boxes left and right of the Tosh laptop are the functional, engineering prototypes serving up the peripherals.

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Employees were no longer mainly organised around customer segments but on functional principles: engineering, manufacturing, marketing and so forth.

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Consider the example of the Nano car developed by TATA motors which required multiple innovations in technology as well as cross-functional teams working on different engineering disciplines to come together to solve complex issues and provide solutions while at the same time meeting the targeted price point.

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And just a few years ago they stepped up in engineering, and now the site is reliable, fast, and very functional.

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