And for those who follow the global markets, Girard-Perregaux's watch provides a financial function that keeps track of opening and closing times on the stock exchange in New York, London, Hong Kong and Tokyo.

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Mr Morrison highlighted changes such as a new unit in Houston focused on monitoring wells being drilled offshore to watch for signs of trouble: a function that he said had no parallel in other companies.

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The watch is powered by a regular button cell, but thanks to the low-energy design, the watch can go two years between battery changes, assuming that the Bluetooth function is used for about 12 hours per day.

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