After studying a few exceptions to the pattern of disruption, Christensen concluded that the only way a big company could avoid being disrupted was to set up a small spinoff company that would function as a start-up, make the new low-end product, and be independent enough to ignore what counted as sensible for the mother ship.

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Edward Jones became so overloaded with seminar business that it recently set up a separate in-house function to coordinate them.

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The function is built for busy lifestyles and will automatically become the default setting once set up, allowing back-up and sharing of treasured memories to be stored in an instant.

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Using the smartphone connection function, simply set up a compatible Toshiba FlashAir SDHC card with an internal wireless LAN to make a Wi-Fi connection.

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Both companies have been granted patents relating to the selling or transferring of digital goods - but while both offer cloud storage services for music, neither has yet set up a reselling function.

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