Forum volunteers organise activities from Olympics fun days to charity football matches and litter picks, which regularly encourage more than 100 children out on Sparkbrook's streets to keep the area clean.

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"It's fun to be involved in the Olympics, but they come only every two years, so it's not something you build your business around, " says Morgan.

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Harrison has gone from being Britain's charismatic star of the Sydney Olympics to a figure of fun in less than a decade.

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But the Olympics are not all about fun and games reporting.

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